RYSE E3 Trailer

Xbox and developer Crytek were extremely concerned about presenting this first Kinect game for the “core” as “tough” and “cool-looking”. Through a combination of pitch-perfect casting, camera movement, color timing and editorial, I was able to ignite this particularly tough-to-please segment of the gaming community. This trailer got a standing ovation at the Xbox briefing at E3. Work executed at The Ant Farm.

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