This piece of branded content wasn't one of the original deliverables for our integrated campaign for FABLE: THE JOURNEY. I took transcripts of the original footage shot in the UK, and put together a paper cut, illustrating how we could turn what was originally intended for a 2 minute bts piece, into a deep-diving, long-form documentary about this groundbreaking game and Lionhead's struggles including Kinect capabilities into the game. Having this speculative project purchased by Microsoft was a huge win for The Ant Farm.

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